Small Organization Marketing

Impact belies size.

Whether you’re in startup mode or running a tight ship, you need the same service as the big guys, a few notches down. And you’ve got to sound natural, be authentic, and avoid overwhelming your staff or volunteers with tasks.

This is where fresh eyes and smart thinking will help you find your footing—and keep it. Together, we’ll create a strong marketing foundation to reach the right people where they’re looking for you.

Let me know how I can help, or have a look below for pricing.

  • “JoAnn is smart, sharp,and swift, without sacrificing a sense of humor and camaraderie …”

    Luke Meyers, VP Communications, Emma Willlard School

Get-you-started services

  • Brand strategy & identity package

    From an abbreviated analysis of your market and your organization, I’ll provide a tight brand brief and simple strategy to help you claim your unique position. If you like, one of my trusted design partners can translate that into a logo, visual identity, and brand guidelines.

    Starting at $2,500 USD/project + design fees

  • Brand awareness package

    When you’re ready to step forward, I’ll define a package of materials to help you deliver a strong, consistent message—whether you need the plan and copy, or want to add design services. Include brochures, social posts, signage, booth displays, and more!

    Starting at $1,500 USD /project + design fees

  • Communications set-up package

    Already have your branding in hand? Let’s outline a tactical plan and editorial calendar so you can make an impact without taxing your staff, volunteers, or budget. Need templates for your e-newsletter, social posts, or fliers? I’ll phone a design friend.

    Starting at $1,500 USD /project + design fees

  • Special event or campaign package

    If you’re hosting a fundraiser, product launch, groundbreaking, or other event, I’ll team up with an expert design partner to deliver the copy and art for invitations, programs, promotional posts, emails, and direct mail sure to make a splash.

    Starting at $1,000 USD /project + design fees

  • Agency project support

    From brand strategy to copywriting, editorial direction to copyediting, and even training staff in content planning, I’ll call on a wealth of experience to fill in the gaps in your team as you grow. Just ask. We’ll work out the details together.

    Priced per engagement

  • Don't see exactly what you need?

    Tell me about the challenge you’re trying to solve, or the services you seek. I’ll customize a package to help you meet your goals.   

    Priced per engagement

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