Content Strategy

Make a connection.

The right content can educate your audience and engage them in the work and support of your organization, so you can focus on advancing your mission.

To get there, I’ll dive into your business goals. Then, I’ll get to know your audience and find out what information they value from your organization and where they seek it. Finally, I’ll guide you through the implementation of efficient, sustainable plans to serve it up.

Let me know how I can help, or have a look below for pricing.

  • “JoAnn is an extremely talented content marketer ... Her efficiency in planning and organization combined with her fresh perspective ... truly elevate the connection companies have with their customers. ... She is also a delight as a teammate and person.”

    Todd Wienke, General Manager, Learfield

Strategy services

  • Communications strategy package

    Beginning with a communications audit and ecosystem analysis, I’ll gather stakeholder insights, draft audience personas, and recommend strategy and tactics to strengthen audience trust and affinity. I’ll even suggest KPIs to help you measure ROI, PDQ.

    Starting at $5,000 USD/project

  • Content strategy package

    When your content approach needs honing, I’ll get beyond keywords and topics (those are included, too) to map an efficient production cascade across your channels. I’ll even suggest online and offline KPIs to help you measure your program’s effectiveness.

    Starting at $3,000 USD/project

  • Content strategy consulting

    Need a content brainstorming buddy? Or a second opinion on your comms plan? I can spot the holes in the tapestry before you weave it. Just ask. (Meetings and supporting deliverables only.) 

    Starting at $250 USD/hour or $1,000 USD/month

  • Fractional content leadership

    Put it all together! Bundle any or all of my strategy and writing services—even mentoring—into a retainer to get you through a gap, meet grant requirements, support a special project, or help you stand up a team.

    Starting at $6,000 USD/month

  • Agency project support

    Need an experienced freelance content strategist who can rapidly understand your client’s nuanced goals, define clear audience personas, set multimedia strategy in all channels, and hold her own in the room where it happens? You found her.

    Priced by engagement

  • Don't see exactly what you need?

    Tell me about the challenge you’re trying to solve, or the services you seek. I’ll customize a package to help you meet your goals.   

    Priced by engagement

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